This page contains expert resources for everything you need to start marketing your new online store! We’ve provided both articles and videos for you to choose for your needs!
QR Code Resources
QR codes are an easy way to share your online store link. We recommend adding them to your free postcards, making them a mirror cling to hang at your station, or putting them on your business cards.
How to Make a QR Code your iPhone using Shortcuts App
How to Make a QR code on a Computer & Best Practices
Using Google’s Free QR code builder
Step 1: Go to https://www.the-qrcode-generator.com/
Step 2: Switch the menu from “FREE TEXT” to “URL”.
Step 3: Insert the link to your ssgdirect online store.
Step 4: Click “SAVE”.
Step 5: Name your file & save it as a png.
Step 6: (Phone only) Click in your downloads to save the image to your photos.
Printing Options for QR codes
Now that you have a QR code, what should you put it on! Here are a couple suggestions!
Mirror Cling
Add your mirror cling to your station!
Stickers
Add these stickers to your postcard or your business card.
Beginner Social Media Resources
Starting Your Own Facebook Business Page
These resources show step-by-step instructions for getting your Facebook Business page started.
Tips for setting up your Business Page
These resources show you the extra features a Facebook business page provides.
Inviting People to Like your Facebook Business Page
These resources walk you through the steps to invite friends and customers to like your Facebook business page.
Finding your Target Audience on Facebook
These resources explain how to find your target audience on Facebook and why it is important for promoting your business.
Setting Up Facebook Events
These resources give you a step by step guide to set up and share events on your Facebook business page.
Starting Your Own Instagram for Your Business
These resources give you step-by-step instructions for how to start your business Instagram.
Making Your Instagram Bio Stand Out
This article gives you tips for making the most out of about section on Instagram.
Finding your Target Market on Instagram
These resources explain how to find your target market on Instagram and why it is important for promoting your business.
Linking your Facebook and Instagram Accounts
Learn how to link your Facebook and Instagram accounts and how it is useful for posting on social media.
Setting Up Linktree on Instagram
Linktree is a free platform that allows you to expand your Instagram link in bio.
Intermediate Social Media Resources
Scheduling Platforms
Scheduling platforms are helpful once you have your Facebook & Instagram Business accounts set up. They allow you to schedule your posts for future dates, so posts can go up while you’re doing hair! Here are some of the scheduling platforms we recommend:
Facebook Creator Studio
Pros: Free, has an app for your phone, can connect both Instagram & Facebook
Later.com
Pros: Plans are free to very affordable, easy to use app for your phone, can post to Instagram & Facebook, with a paid plan has a sophisticated Link in Bio feature.
Adding a Shop Button to your Facebook Profile
Learn how to add a “shop” button to your Facebook profile so that visitors to your profile can easily access your website or online store.
Boosting Ads on Facebook
Learn how to boost your posts on Facebook and how it can help grow your business.
Going Live on Facebook
Going live on Facebook is great way to connect with your customers to tell them about exciting events or changes to your business. They let your followers interact with you in real-time while they’re not there!
Adding a Shop Button to your Instagram Profile
Learn how to add a “shop” button to your Instagram profile so that visitors to your profile can easily access your website or online store.
Using Instagram’s Link in Bio Feature
Learn how to use the “link in bio” feature on Instagram and why it is useful.
Using Instagram Story Highlights for Business
Learn how to use Instagram story highlights to promote your business.
Advertising on Instagram
These resources outline how advertising on Instagram can help grow your business and provides a guide on how to advertise on the platform effectively.
Going Live on Instagram
Going live on Instagram alerts your followers on the app that you’re going live. It’s a fun way to connect with your customers even when they aren’t in your salon!
Advanced Social Media Resources
Setting Up Automated Responses to Messages on Facebook
These resources provide step by step guides on how to set up automated responses to messages received on Facebook.
Monitoring Comments on Facebook Ads
Learn how to monitor comments on Facebook and why it is useful.
Setting Up Auto-Reply for Messages on Instagram
These resources provide step by step guides on how to set up auto-reply to messages received on Instagram.
Reposting Posts on Instagram
These resources explain how to share and repost others’ content on Instagram.
Tracking Comments on Instagram
Learn how to track comments on Instagram and why it is useful.
Accessing and Monitoring Analytics on Instagram
Learn how to access your social media analytics and use them to monitor post success and follower growth.